Miami, Florida Aug 04, 2008 — Did you know that an estimated 18 million Americans purchased non-group health coverage directly from private health insurance companies? Florida Health Insurance WEB looks closely into the report that Mark Farrah and Associates has recently released. They take a look at this emerging diversified product line for insurers in a free Healthcare Business Strategy brief, available at www.markfarrah.com. Thier individual health insurance market report briefly examines product offerings and the role insurers’ play in health coverage for people without access to group or government sponsored plans. Evaluation of data filed with the National Association of Insurance Commissioners and the California Department of Managed Health Care as of December 2007 is the basis of MFA’s analysis.